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    Wine Industry

     A GLOBAL OPPORTUNITY
     The local wine industry’s development, characterized by growth and modernization over the last decade, has positioned Argentina as a major world player. Local and foreign investments have fueled the growth spurt in production capacity and financed an overhaul of the sector as a whole. With over 1,300 wineries, Argentina is now the fifth largest wine producer in the world, just behind the United States and placing above Australia, China and Chile. The domestic market is the seventh largest, providing a healthy stimulus for local production. The shift towards foreign markets is illustrated by record export levels, mainly driven by bottled wine sales, representing 80% of foreign sales. Currently, Argentine wines are sold in over 120 countries, finding favor particularly in the US, Canada, United Kingdom, Brazil and the Netherlands.

    MAGNIFICENT TERROIR
    High-quality soils irrigated by the crystal clear meltwater from snow-capped mountains, bright sunny days and dry weather create ideal agro-ecological conditions for growing wine grapes. Argentina’s wine-producing region extends over 2,400 km along the foothills of the Andes, giving local wines distinctive and diverse flavors. From award-winning Malbecs to unique varieties such as Torrontés, Argentina produces an eclectic and celebrated range of outstanding white, red and rosé wines.

    TRADITION AND KNOWLEDGE
    For over two centuries, wine producers, agronomists, enologists and other experts have accumulated a vast knowledge about the wine industry[D1] . During the last 20 years, unprecedented levels of investment from local and international investors merged with an increase in specialized educational courses from different universities and institutes in Argentina resulting in the industry’s professionalization. Most wineries today are extremely competitive and technologically innovative. They are engaged in the diversification of wine production and the introduction of new grape varieties to develop increasingly sophisticated varietals for domestic and export markets.

    COMPETITIVE COSTS AND QUALITY
    Argentina possesses excellent natural and human resources in addition to low production costs, compared with international levels. The price-quality ratio that characterizes Argentine wines allows them to compete globally alongside traditional and new producers. Furthermore, a well developed and integrated value chain bolsters the local wine industry’s competitiveness as it continues on its course of rapid expansion. Such an advantage becomes increasingly relevant in a complex global market where both consumers and investors seek more accessible prices without sacrificing quality.

    A RANGE OF OPPORTUNITIES
    The industry’s dynamic growth prospects have created a wide array of investment opportunities in different segments of the value chain, including materials and production supplies and specialized machinery, among others, in order to meet the demand due to the local industry’s growth. The outlook for wine tourism, featuring scenic private vineyards and estancias, is also highly promising. The star of wine tourism is the Argentine Wine Route (Ruta del Vino Argentino) which attracted some 1.2 million tourists in 2008. Visitors enjoy top-quality accommodations at luxury and boutique hotels, culinary delights at gourmet restaurants, world-renown wine with the snowy peaks of the Andes as a backdrop.



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